Are You Being Social?
You've hear the buzz words: "Social Media," "Social Networking," and "Social Marketing." But what do they mean? And how do they help you?
In a nut-shell, the purpose of online social media is simply to get people talking about you (in a positive way, of course). The most common tools we use are your website, Facebook, Twitter and Youtube. Your goal is to create a presence in one or more of these venues. Then provide fun or interesting information for your target audience to use for themselves and share with others. It's all about giving your current and potential clients something to talk about and pass along.
For instance, maybe you have interesting or useful videos related your industry or business. You could create a YouTube channel of your own. You post your videos and publicize your channel on your website and in your other marketing materials. Now you have an online video presence that others can talk about and share. If you use the right descriptions and tags for each video, people searching YouTube will also find your videos. And if they like what they see, they, too, will tell others.
Specialty of Design
By Dr. Robert DeVargas
Ever wonder how many different styles of shoes are there in the world? Probably not. So, indulge me for a moment and think about it: Among all dress, casual, work, and athletic shoes—how many different styles of shoes are on the market? A thousand? Ten thousand? Hundred thousand? A quick glance just at Adidas’ current line of men’s sports shoes shows 572 different products. Add to that the 318 styles of woman shoes and 188 styles of children’s shoes and we have over a thousand styles and colors from which to choose. Online wholesalers of footwear list tens of thousands of items imported from who-knows-where. All to keep the little piggies happy. Is it reasonable to think that, worldwide, possibly hundreds of thousands of styles of shoes and boots are available? Probably. (Please don’t tell my wife this.)
Duality of Design
By Dr. Robert DeVargas
I'm an idealist. I love the idea of having a Grand Idea and seeing it come to life. And since it's a Grand Idea, by definition it should flawlessly solve all the problems which give rise to it, right?
OK, I know, idealists need to come down to earth and walk in the real world. So, in that sense I am also a pragmatist. I know that our "Grand Ideas" will, like a battle plan, seldom survive the enemy. So this duality of design--the idealism of a great idea and the pragmatism of real-world usability--makes for an interesting ride in the arena of custom website or application design.