Are You Being Social?
You've hear the buzz words: "Social Media," "Social Networking," and "Social Marketing." But what do they mean? And how do they help you?
In a nut-shell, the purpose of online social media is simply to get people talking about you (in a positive way, of course). The most common tools we use are your website, Facebook, Twitter and Youtube. Your goal is to create a presence in one or more of these venues. Then provide fun or interesting information for your target audience to use for themselves and share with others. It's all about giving your current and potential clients something to talk about and pass along.
For instance, maybe you have interesting or useful videos related your industry or business. You could create a YouTube channel of your own. You post your videos and publicize your channel on your website and in your other marketing materials. Now you have an online video presence that others can talk about and share. If you use the right descriptions and tags for each video, people searching YouTube will also find your videos. And if they like what they see, they, too, will tell others.
Although the tools may seem different from the old days, social marketing is just about people telling people. You've heard that "word of mouth" is the most powerful form of marketing. It still is, even online.
Do you need to use social marketing? Find out with three easy questions:
1. Does your target market use the Internet to research or purchase products or services?
2. Do you want to generate traffic to your website, call center or physical location from others who have used your products or services?
3. Do you wish to maintain and grow a loyal online customer base?
If you answered "Yes" to any of these questions, you should consider developing an online social media strategy.