Problem: The office of Greek life at Texas A&M wanted a new way to reach incoming freshman to not just tell, but show them how joining a fraternity or sorority makes being an “aggie” an even sweeter experience.

Their problem was that almost all TAMU aggies already consider themselves to be part of the largest collegiate fraternity in the world, the Twelfth Man. Joining a Greek organization seemed to devalue this membership. The Aggie Greeks needed a way to show that being Greek strengthens member’s loyalty to the university as well as give unmatched benefits for life after graduation.

Solution: Eternal Interactive worked with the office of Greek Life and each council to create a sharp multilmedia CD-ROM that is packed with information, pictures and video testimonials about the real benefits to joining. The CD was created to provide the look and feel of being an aggie and truly embodies the “Spirit of Aggieland.”